Deep Cleaning with an EU-Ecolabel suited Liquid Laundry Detergent

Consumers are eager to buy sustainable laundry products but struggle to find the right choice. Ecolabels help consumers to identify environmentally friendly products quickly and easily. However, consumers still worry that eco-friendly products perform not as efficient as regular ones. A dilemma for consumers, but BASF has the winning solution consumers will love.

BASF's new liquid laundry detergent formula is not only sustainable and suitable for EU-Ecolabel, it also provides a deep cleaning by combining high performing ingredients.