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  • Slide 3

Digitalization meets Home Care and I&I

Engage with BASF and take advantages of a digital customer experience.

In a world where digital solutions have become crucial, our path is also digital. Our goal is to leverage the power of digitalization for the Home Care and I&I Industry. By combining our know-how with digital technologies, we create extra value for our customers and increase the efficiency and effectiveness of their operations.

The Digital Touchpoint for Home Care and I&I offers an overview of all digital ways to connect and engage with BASF. Here we summarize the digital channels for companies and individuals to stay informed about our solutions. This platform also acts as a customer engagement hub and technology showcase for the latest tools we’ve been developing to improve both communication and interaction between BASF and its customers.


Get an overview of our product portfolio with the most relevant information you may want to keep one eye on: chemical properties, ecolabels, sustainability aspects and claims. Ease to navigate, with "search and add to favorite" functionality that allows you to create your own views. The app is also integrated to Rediso™, a digital platform where you can ask question if you didn't find what you were looking for in the app. Download it for:  

Android or iOS





REDISO™ is your personal digital assistant that supports you in answering urgent requests. Precise and to the point.

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Digitalization at BASF

With digital technologies we create additional value for our customers and increase the efficiency and effectiveness of our processes.

Read More