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  • Slide 1
    Welcome to Home Care
    and Industrial & Institutional Cleaning Solutions

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

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BASF publishes first Responsible Sourcing Report for its Care Chemicals division

The report is a refinement of the existing Palm Progress Report, which has been published annually since 2016. The new Responsible Sourcing Report outlines the company’s developments and achievements and extends the focus beyond palm (kernel) to coconut oil, castor oil as well as bio-based active-ingredients.

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SEPAWA 2023: BASF launches new solutions from its innovation pipeline to meet current customer and market trends

At the SEPAWA Congress in Berlin from October 25 to 27, BASF will present the company’s latest solutions for the home care and industrial & institutional (I&I) cleaning and personal care markets. 

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BASF strengthens its dispersant business in Europe

BASF is set to double its production capacity for water-soluble dispersants based on acrylic acid at its Dilovasi, Turkey location with the introduction of a new production plant. 

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BASF increases alkoxylates production capacity in Europe

BASF is gradually bringing additional alkoxylation capacity on stream in Antwerp, Belgium, and Ludwigshafen, Germany, from the second quarter of 2023. The investment benefits European customers in particular with a significant capacity increase well in excess of 150,000 metric tons per year.

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News Release

Inditex and BASF develop the first detergent designed to reduce microfiber release from textiles during washing

Today Inditex brand Zara Home will launch the first laundry detergent designed to reduce microfiber release during washing. Developed jointly by Inditex and BASF Home Care and I&I Solutions Europe the innovative solution may reduce microfiber release by up to 80% depending on fabric type and washing conditions.


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BASF strengthens market position for optical brighteners

BASF has completed a double-digit million euro investment to increase production capacity for Tinopal® CBS optical brighteners at its Monthey site. Following phase one of the stepwise capacity increase in 2021, the recent completion of the investment program has now brought significantly increased capacity on stream to meet growing global customer demand.

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BASF ramps up methane sulfonic acid output

The new methane sulfonic acid plant started up at the Ludwigshafen Verbund site. Additional sales volumes are available in the third quarter of 2022.


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  • Europe

    Home Care and I&I Solutions Europe
    Carl-Bosch-Straße 38
    67056 Ludwigshafen, Germany

    Phone: +49 621 60-0
  • North America

    BASF Corporation
    07932 Florham Park, NJ

    Phone: 1 973 245 6000
    Fax: 1 973 245 6002
  • Asia

    BASF East Asia Regional Headquarters Limited
    45/F Jardine House
    No. 1 Connaught Place
    Central, Hong Kong

    Phone: 00852 2731-0111
    Fax: 00852 2734-9631