Quick answers, individual solutions and access to in-depth knowledge – these are must-haves for customers in the home care and I&I industry wanting to enter new business areas and flourish in a competitive environment.

Mud-spattered clothes, streaked with grass stains – from biking down a muddy trail to shooting the winning goal on a rainy day, outdoor fun is invariably tough on clothing.

Grass. Egg. Blood. Spinach. Ink. At one time, these stains would be difficult to remove even in an energy-hungry (and textile-punishing) hot wash. All households are keen to cut their energy bills – and washing at lower temperatures is a clear way to save. 

The new hydrotrope Glucopon® 100 DK enables consumers to make an environmentally-aware choice without compromising in cleaning performance.

High-performance, water-soluble polymers from BASF as Polyquart® Ecoclean Max make cleaning easier the next time round – through streak-free cleaning, spotless drying, and long-lasting shine.