Laundry

Make your brand the one that goes in the trolley

Shoppers looking for laundry detergents have an overwhelming choice as they browse the supermarket aisles. If a detergent fails to get clothes clean, remove stains, keep colors bright or whites brilliant white, they will buy a different brand next time round.

With BASF ingredients, you can make your laundry detergent in pouches, liquid or powder form the one that consumers come back to time and again – because it keeps its brand promise.