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Ready for action

It’s an action-packed world. And being ready for action means having things clean: 100% hygienic floors, perfectly laundered towels and sparkling dishes, in both homes and in industrial and institutional cleaning. If it’s your brand of cleaning product in action, you want the results to be perfect. You promise your customers no less. BASF is the world’s most-chosen supplier of cleaning ingredients to leading brands for good reason. With innovative solutions designed around your needs, we help you to devise precisely the right product to help you deliver on your brand promise.