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  • Slide 3

No sort, no hassle

Laundry

Frequent wash and wear can cause textiles to lose their color vibrancy as particulates are redisposed in the wash. Worse still, dyes can prove less fast than their promise and bleed into other garments. And the water-saving skills of modern machines can easily aggravate these effects.

Consumers who value convenience will choose laundry detergents that enable them to wash all colors together without risk of bleed. With special polymer ingredients from BASF to inhibit dye transfer, your brand can offer consumers this added convenience and the reassurance that colors will stay fast and bright.