Press Center

Welcome to the Home Care and I&I Press Center

Here you will find the latest Home Care and I&I press releases from around the globe.

If you have any questions or are looking for further information on Home Care and I&I products or stories, please call or write an e-mail to your region’s media contact. We look forward to hearing from you.

Home Care and I&I media contacts



Oct. 18, 2017
Press Release

SEPAWA 2017: BASF showcases solutions to support current market trends

  • Performance, convenience and sustainability: the latest trends driving new developments in detergents and cleaning products
  • Vegan polymer Rheocare® XGN and natural based micro-emulsion Emulgade® MEC/MB allows for personal care solutions – from oral care to wet wipes – inspired by nature
  • BASF presents new translucency technology “Luxurious Crystals” for elegant skin care products


Oct. 12, 2016
Press Release

SEPAWA 2016: BASF launches new enzyme product line Lavergy™ for detergents and cleaners and new generation of micro-proteins for hair care applications

  • New protease Lavergy™ Pro 104 L™ together with polymer Sokalan® HP 20 provide enhanced performance
  • Trilon® M, the readily biodegradable alternative to phosphate, secures performance for automatic dishwashing products
  • New low-molecular proteins Nutrilan® Keratin LM and Gluadin® Kera-P LM repair, strengthen and protect the hair


Oct. 12, 2016
Press Release

BASF launches new enzyme product line Lavergy™ complementing its offering to the detergents and cleaning industry

  • New concept ‘Next level of low temperature washing’ highlighting the new protease Lavergy™ Pro 104 L
  • New protease Lavergy™ Pro 104 L together with polymer Sokalan® HP 20 provides enhanced performance


May 18, 2016
Press Release

BASF recognized by the EPA as an outstanding Safer Choice Innovator


Nov. 18, 2015

BASF completes optimization project at Cimanggis site in Indonesia

  • Increases capacity for surfactants for Personal Care and Home Care applications
  • European Federation for Cosmetic Ingredients accreditation ensures world class quality standards for products, processes and services

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